For practitioners already at capacity, finding ways to grow your practice without adding more patients can be challenging. In this article, we share several options to help you find an income diversification approach that’s right for you.

• Create an Online Course
  You have skills and experiences that others can benefit from, and there are multiple online platforms to help take the technical stress out of creating an online course, such as Udemy, Kajabi, or Trainer Central.
  
• Write a Book or Create a Therapeutic Game
  Consider writing a book based on your professional knowledge or developing a therapeutic game that helps people navigate their physical or mental well-being. As with online courses, writing a book or creating a game can help position you as an authority in your field, increasing your credibility and visibility.
  
• Offer Group Sessions
  This is a great time to get creative if you have varied interests.
  
  For example, if you’re a physiotherapist and a qualified pilates or yoga instructor, you could start your day with a group session and schedule individual physiotherapy sessions afterward. In this case, you’re offering a value-add you could cross-sell to existing patients. Consider offering a discounted rate for group sessions to encourage participation
  
• Become an In-Person or Online Speaker
  Start by identifying paid conferences, events, or webinar opportunities that align with your area of expertise and attract your target audience.
  
  Alternatively, you can create a paid event yourself. You can invite other professionals to speak alongside you or work with an agent to book engagements on your behalf. Ensure you market your event via your website, social media channels, newsletters, and SMS messages to existing patients (provided that your patients have opted into marketing communications).
  
• Offer Telehealth Sessions
  Start by choosing a secure, reliable telehealth platform that meets your needs. Then, educate patients on how to use the platform and what to expect during telehealth sessions. Zanda integrates with Zoom Telehealth to help you expand your reach, provide flexible scheduling, and increase revenue while offering your patients quality care.
  
• Check Your Local SEO
  Even when you’re stretched to capacity and can’t take on new patients, you still need to monitor your local SEO efforts. Even an hour on this once a month can make a huge difference – try our top 5 local SEO tips for allied health practices.
  

Grow Your Practice With Zanda
Zanda (formerly Power Diary) is all-in-one practice management software that helps you spread the word about new offerings in a flash. Communicate with patients via email or SMS, and use the MailChimp integration to grow your email marketing list.

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