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The Personalised Care Institute (PCI) has announced that at least 15 ‘passionate’ physiotherapists are acting as ambassadors for the national organisation.
They join 120 other ambassadors in a network of highly qualified and skilled health and care professionals – ‘all of whom share a passion for personalised care’, the PCI stated. It is possible that more people with physiotherapy backgrounds are acting as PCI ambassadors, but were not identified as such.
Launched in 2021, the ambassador programme helps the PCI demonstrate the value of personalised care; helping to ‘empower people to feel in control and confident about their health’. The ambassadors promote personalised care by writing articles for journals, blogging for health organisations and royal colleges, and presenting podcasts at professional conferences.
‘Brilliant job’
Emma Hyde, the PCI’s clinical director, said: ‘Our ambassadors do a brilliant job spreading the word on how personalised care improves health outcomes and leads to better experiences for patients and health and care professionals.’
Dr Hyde added: ‘I am looking forward to working with them on our shared mission of putting personalised care at the heart of health and care practice.’
The roll call of physiotherapist ambassadors
Michael Anderson, advanced practitioner and first contact physiotherapist, Sussex MSK Partnership East/Horder Healthcare/High Weald Primary Care Network
Jodie Breach, national physiotherapy lead, Nuffield Health
Andrew Cuff, consultant physiotherapist and head of MSK, Connect Health
Georgi Daluiso-King, personalised care lead MSK, Sussex Community Foundation Trust NHS/Sussex MSK Partnership
Andrea Jarvis, service lead in pulmonary rehabilitation, Blackpool Teaching Hospitals NHS Trust
Nick Livadas, clinical lead/physiotherapist, Connect Health
Neil Marshall, head of operations, Connect Health
Richard Morford, clinical lead, Pure Physiotherapy
Lone Odgaard-Webber, first contact practitioner (physiotherapist) team-lead, University Hospitals of Derby and Burton NHS Foundation Trust
Areeba Qureshi, first contact practitioner, Innovations in Primary Care
Bintal Wajeeh Satti, Khattak Memorial Surgery, Birmingham
Harmanjeet Sharma, PCI ambassador, Response Physiotherapy
Diane Slater, research and clinical, independent: collaborating with University Hospitals Coventry and Warwickshire NHS Trust, and University of Aalborg, Denmark
Mark Williams, MSK clinical specialist physiotherapist, NHS Derbyshire Community Health Services
Jehan Yehia, first contact practitioner, lead physiotherapist, London
The PCI is a virtual organisation, accountable for setting the standards for evidence-based training in personalised care in England. For more information, visit: https://www.personalisedcareinstitute.org.uk
Twitter: @Pers_Care_Inst
To read a PhysioUpdate article about Connect Health’s ongoing training initiative with the PCI, visit: https://www.physioupdate.co.uk/news/company-pioneers-mandatory-training-that-physio-says-puts-patients-at-the-heart-of-what-we-do-/
